Men are Victims too.
Although it may seem like women are the media's only targets, it's not true. And an article from NBCnews.com proves that. In any male advertisement you can think of, men have perfectly shaped bodies. Calvin Klein, Armani, Gucci, and even teen brands like Ambercrombie & Fitch, and Hollister. “It affects men, too, and it demands attention.” says Deborah Schooler, a researcher who studies the effect of the media on men's self esteem. All research, statistics and articles are all about women. You could Google "Body image issues" and all you would get is stories and pictures about women.
Unlike women, men aren't concerned about their weight or jean size. "What men are more concerned about, she says, are other “real-body” factors, like sweat, body hair and body odor." In all advertisements male models look almost too perfect to really exist, and that is what is really hurting other guys.
But despite their struggle, men are not as affected as women are. '“For boys and men, engaging with these media images is more of a choice,” says Deborah Tolman of the Center for Research on Gender and Sexuality in San Francisco. “There’s just not the same requirement for a man in our society to look a particular way. As a man, you can look terrible and still be very well respected.”'
Therefor, what it comes down to is men being concerned with their odor, body hair, and sometimes trying to look better in order to catch more ladies at the beach.
While for girls, they are at the gym trying to maintain a size 2 body.
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